Overview

This course outlines the principles of marketing including market research, the marketing mix, promotion and brands. Trainees will get a full understanding of the importance of marketing for the success of any business.

Learning Objectives/Outcomes

  • What is marketing?
  • What is market research and why is it so important for marketing?
  • What is the marketing mix and marketing promotion?
  • What is a brand and what impact does it have on a business?
  • What is marketing evaluation and why is it important?

Target Audience

Business and corporate

This course has a minimum of 25 learner registrations for us to provide a quotation.

Request a Quotation
Language
UK
Date last updated
12/3/2018
Duration
25 Minutes
Suitable Devices
  • PC
  • Phone
  • Tablet
Audio is Required
  • Yes
Includes Video
  • Yes
Downloadable Resources
  • No
Completion Criteria
  • Pass final test
  • Visit all pages
Pass Mark
  • 70% pass mark required
Course Technology
  • HTML5
  • SCORM 1.2
Can be customised
  • Available at an Additional Cost
Accreditation or Endorsements
  • CPD
Languages
  • Available at an Additional Cost
  • English
Image of a SkillStation dashboard

Let's get started

with a demo and a 30-day free trial.