Course Overview

A course to increase your marketing leads. At the completion of this course, you will build your ability to implement the framework for growing great marketing leads.

Audience

Sales Leaders, Marketing Managers and Business Leaders

Learning Outcomes

Improving your lead generation can solve a lot or most of your sales problems. In fact, when you struggle to generate enough decent leads for your salespeople, everything else needs to be perfect. That is, you need perfect salespeople. You need a perfect sales process, and you need a perfect product. There is no room for error or for anything to go wrong. A bigger, better lead generation machine gives you a lot of slack to get a lot of things wrong and yet still crush your sales goals. Believe it or not, you can get pretty much everything else wrong and still do really well - as long as you have a strong lead generation process in place.

Action learning

Vado e-learning courses help you to "learn by doing". Applying action learning and the "70 : 20 : 10" model for learning and development (70% of learning comes from challenging assignments, 20% from developmental relationships and 10% from coursework/training), Vado courses are designed to leverage the all-important 70% so that you can learn through action, experience and knowledge application. During the course you can expect to be asked to "break off" to undertake related tasks, try things out for real and reflect on the experience.

Features

Built to meet the way most people learn (on the job), each Vado course provides learners with tutorial videos, a course 'Introduction Video', downloadable job aids, and an exercise to perform on the job to practice and build the desired skill. With mobile responsive courses designed to work on any mobile device and any screen size, learners will be able to develop anytime, anywhere, and when the learner is ready.