Overview

Businesses are keen for staff to sell in order to increase revenues but selling skills don’t come naturally to everyone. Just being told to push a particular wine or drink doesn’t give everyone the confidence they need and can actually lead to a worse customer experience. This module builds from About Wine and Champagne and encourages you to use your understanding of wine flavours to ‘recommend’ and become a soft salesperson not pushy. A range of activities takes you through finding out your customer needs and the steps to ‘making the offer’. The module is an adaptation of the module Using Positive Selling Skills in F&B and focusses purely on wine and Champagne sales.

Audience

All operational F&B staff in hotels, restaurants and bars to develop their knowledge of Wine and Champagne service. Modules can be used as a complete programme or individually for specific training needs or refreshers. Individuals may like to develop their own knowledge and confidence or use the module certificates at interviews. 

Objectives

• Identify the 3 steps to positive selling and how to use them