Overview

Support your staff to approach Challenge 25 confidently, by giving them a clear understanding of why these matters and how to apply the policy consistently. From spotting potential red flags and making correct ID checks, to handling refusals and difficult conversations professionally, they’ll feel better equipped to make the right decisions and serve age-restricted products responsibly.

Learning Objectives

• Understand the purpose and importance of the Challenge 25 policy
• Recognise when and how to ask for ID
• Identify acceptable forms of ID and spot potential red flags
• Apply Challenge 25 confidently in common hospitality scenarios
• Know what to do when customers refuse or present invalid ID

Modules

• Challenge 25 awareness