Overview

This module offers a comprehensive introduction to social media and its vital role within a modern digital marketing strategy for businesses. You will explore various social media platforms and learn how to leverage them to create real value through effective promotions, branding initiatives, and incentivised campaigns. The course also covers the significant implications of social media for customer service and monitoring, ensuring you understand how to manage online interactions effectively. Furthermore, you will gain insight into the legal considerations and policy development necessary for responsible social media usage, equipping you to navigate the digital landscape confidently.

Learning Objectives/Outcomes

• Understand the role of social media within digital marketing and a marketing strategy
• Introduction to some of the types of social media that could be used by your business
• How social media is used to provide real value to your business through promotions, branding and incentivized campaigns
• The implications for social media on customer service and social media monitoring
• Legal implications for social media and social media policy

Target Audience

Marketing Professionals