Overview

This e-learning course provides a fundamental understanding of business markets and how they operate. You will explore various types of business markets, examining their distinct characteristics and assessing the advantages and disadvantages associated with each. The course also delves into different industry types, specifically through the lens of supply chains, to illustrate how they shape market dynamics. By the end, you will be able to explain the nature of interactions between businesses within a market and understand how an organisation’s goals are influenced by its specific market environment, enhancing your strategic insight.

Learning Objectives/Outcomes

• Explain the characteristics of different business markets
• Explain the nature of interactions between businesses within a market.
• Explain how an organisation’s goals may be shaped by the market in which it operates.

Target Audience

Business