Overview

This e-learning course provides a comprehensive introduction to CRM, or Customer Relationship Marketing. You will gain a clear understanding of what CRM truly means and explore its historical development, tracing how this vital business approach has evolved over time. The course then brings CRM to life with practical examples, illustrating how effective CRM systems operate in real-world scenarios. By seeing CRM in action, you will fully grasp the significant benefits that a well-implemented CRM strategy brings to an organisation, enhancing customer service and strengthening customer relationships for improved business outcomes.

Learning Objectives/Outcomes

• What is ‘CRM’?
• How did it develop?
• What does CRM look like in action
• What are the benefits of CRM

Target Audience

Housing And Construction Staff