Overview

This course provides a comprehensive understanding of digital and social media strategies, defining their core components and importance for modern businesses. You will learn how to effectively market your organisation using various social media platforms, gaining insights into how social media standing influences customer purchasing decisions. The course guides you through creating a robust digital and social media strategy tailored to your business, helping you identify where to wisely invest your time and efforts for maximum impact. Develop the skills to enhance your online presence and drive business growth through strategic digital marketing.

Learning Objectives/Outcomes

• Digital and Social Media Strategies
• Social media standing and purchasing decisions
• How to create a good digital and social media strategy for your business

Target Audience

Marketing Professionals