Overview

This introductory course outlines the fundamental principles of marketing, providing a clear understanding of its crucial role in business success. You will explore essential topics such as market research, learning why it is so important for informing strategic decisions. The course delves into the marketing mix and effective promotion strategies, alongside an examination of what a brand is and its significant impact on a business. Finally, you will discover the importance of marketing evaluation, understanding how to measure effectiveness. By the end, you will grasp why a robust marketing approach is vital for any organisation's growth and competitive edge.

Learning Objectives/Outcomes

• What is marketing?
• What is market research and why is it so important for marketing?
• What is the marketing mix and marketing promotion?
• What is a brand and what impact does it have on a business?
• What is marketing evaluation and why is it important?

Target Audience

Business