Overview

Search Engine Optimisation (SEO) is a vital component of successful online marketing, crucial for making your business visible to potential customers. This practical course will guide you through the essential steps to improve your website's visibility on search engines. You will gain a clear understanding of how search engines operate and learn about key elements like keywords and metatags. The course covers how to effectively enter title, description, and keyword metatags, alongside strategies for optimising your website's content. You will also discover the importance of feedback in refining your SEO efforts, ensuring your site remains competitive and easily discoverable online.

Learning Objectives/Outcomes

• How search engines work
• What are keywords?
• What are metatags?
• Entering title, description and keyword metatags
• Optimising content.
• Importance of feedback

Target Audience

Marketing Professionals